Without the Right Pillow

Without the right pillow, your whole body can be out of alignment and you'll wake up feeling tired, groggy and more up for hitting snooze than getting up and after the day ahead. Susana Saeliu knew these troubles all too well. And after years of neck pain and searching countless aisles of one-size-fits-all pillows with no luck, she decided to create Pluto Pillow - a brand that offers customized pillows based on your body stats, how you sleep, and what you like. But after buying and returning seven different pillows, she knew that there had to be a better way. After graduating from the University of Southern California, Derila Sleep Pillow Saeliu worked in retail and derila sleep pillow noticed that while several bed-in-a-box brands had reshaped the mattress industry and changed the way we shop for beds, pillows continued to be more of an afterthought. And aside from the options offered by new online brands, Derila Sleep Pillow the way we shop for pillows had remained largely unchanged: "We visit a local store, test out aisles of options with our hands, squeezing pillows that say 'soft, medium, or firm,'" says Saeliu.

But during her search for a pillow to help ease her neck ache and Derila Sleep Pillow improve her sleep, Saeliu found that the comfort scale can vary wildly across brands: "What's 'firm' from one brand can feel more like a 'medium' from another," she adds. And even after walking up and down the aisles at various retailers and squeezing countless pillows, the traditional pillow buying process doesn't often lead to positive results: "Studies also show that we tend to buy what appears to be a great first impression, taking that back home to sleep on, and realizing that it actually results in terrible sleep," adds Saeliu. This poor buying experience, coupled with sleep problems, inspired Saeliu to rethink the pillow buying and Derila Sleep Pillow manufacturing process: "As someone who has had a hard time finding the right pillow (or even one that didn’t go flat in a month) and truly believing that a great night’s sleep is more than having a great mattress, these factors inspired the development of Pluto," she says.

Next, Saeliu focused on finding the best materials and her previous retail experience helped to shape Pluto's product: "I've had the opportunity to work with the largest pillow material suppliers, learned what goes into creating a thoughtful pillow, what materials have been dominating the marketplace, and what hasn't been used before," she explains. This research and experience steered Saeliu to shift away from the idea of one-sizes-fits all and towards a new, customized pillow buying experience that's at the core of Pluto's product: "All of this information was used to create a database and an algorithm that would calculate the best variation for a person after completing the questionnaire," says Saeliu. Saeliu. "Our pillows are also a hybrid-design, with a supportive, high-grade CertiPUR-US inner core, encased within an outer plush pillow, both unique to your individual derila sleep pillow profile," adds Saeliu. Since launch Pluto Pillow has collected close to two million data points that help the brand to handcraft the right pillow just for you.